Expert Guidance

Learn from real-world experience, not theory. Get clear, practical guidance from someone who’s built, scaled, and supported startups from the inside.

Practical Insights

Gain actionable frameworks and proven strategies you can apply immediately. Everything is designed to help you overcome common startup challenges and make better decisions, faster.

Community Support

You won’t build alone. Join a community of founders facing the same challenges, sharing lessons, and supporting each other as you grow.

About the Course

This course is designed to help founders confidently navigate the realities of building a tech startup. It tackles the challenges that slow early progress and provides practical frameworks to help you gain traction, sharpen your story, and build for growth. Join the course and give your startup the clarity and structure it needs to succeed.

Meet Your Instructor

I’m an operator turned go-to-market advisor in venture capital, with over 13 years’ experience helping startups move from early (or no) traction to sustainable, repeatable growth. I’ve been part of founding GTM teams, worked within high-growth tech companies and now sit in venture, supporting founders as they scale. This course distils what actually works: how to define your ICP, craft a compelling story, build early momentum, and avoid the common mistakes that hold startups back. If you’re building a tech company and want practical, battle-tested guidance rather than theory, I’ll show you how to turn your vision into a scalable business.

Course Curriculum

12 Chapters · 12 Lessons

  1. 1

    Welcome and Course Overview

    1. (Included in full purchase)

      Introduction to Launch That Startup

  2. 2

    How to Define Your Mission

    1. (Included in full purchase)

      Module 1 - Define Your Mission

  3. 3

    How to Validate Your Idea & Market

    1. (Included in full purchase)

      Module 2 - Validate Your Idea & Market

  4. 4

    How to Identify Your Community

    1. (Included in full purchase)

      Module 3 - Identify Your Community

  5. 5

    How to Become Part of Your Target Community

    1. (Included in full purchase)

      Module 4 - Becoming Part of Your Target Community

  6. 6

    How to Craft your Value Proposition & Messaging

    1. (Included in full purchase)

      Module 5 - Craft your Value Proposition & Messaging

  7. 7

    How to Sell to You Community

    1. (Included in full purchase)

      Module 6 - Selling to You Community

  8. 8

    How to Set Pricing

    1. (Included in full purchase)

      Module 7 - Setting Pricing

  9. 9

    The Sales, Marketing & Product Feedback Loop

    1. (Included in full purchase)

      Module 8 - The Sales, Marketing & Product Feedback Loop

  10. 10

    How to Hire Your Early GTM Team

    1. (Included in full purchase)

      Module 9 - Hiring Your Early GTM Team

  11. 11

    How to Scale in the UK, USA and Europe

    1. (Included in full purchase)

      Module 10 - Scaling in the UK, USA and Europe

  12. 12

    How to Measure Everything

    1. (Included in full purchase)

      Module 11 - Measure Everything

Founder Testimonials

Discover how this course has transformed the startup journey for our founders.

”
This is great course with clear steps that took all the guess work out. We've managed to overachieve on our annual goals!
George A.

Founder & CEO

”
This has saved me tonnes in consulting and advisory fees. Wish I found this earlier.
Tom C.

Co-founder & CRO

”
Finally, a course that simply breaks down a startup launch journey! It covers everything in a way that actually makes it practical.
Abishek B.

Co-founder and CTO

”
We're at the point of scaling internationally and finding this course couldn't have come at a better time.
Jessica L.

Co-founder & CEO

Ready to Launch Your Startup?

Take the first step towards turning your startup dream into a reality. Enroll now and join a community of ambitious founders!

Enroll Now